The Simple Heart Initiative
Animal exploitation is a shadow cast over human civilization.
WE FIGHT THE SHADOW WITH THE LIGHT.
Our Strategy
How we build the movement
Storytelling
We tell the stories that move people to act, and train advocates to do the same. Every rescue is a story that changes minds.
Training & Consulting
We develop leaders in animal rescue, nonviolent direct action, and community organizing. The movement grows one trained advocate at a time.
Impact Litigation
We win cases and set precedents for the Right to Rescue, turning prosecutions into platforms for national education.
Our Latest Campaign
Marshall is bigger. It is global. It is next.
Marshall BioResources is one of the largest commercial breeders of dogs for laboratories in the world, operating across the United States and the United Kingdom.
The same path that freed dogs at Envigo and Ridglan works here too. Two countries. One target. Join us.
Get InvolvedStay in the fight
Stay connected to the movement
Sign up to receive SMS and email updates about rescue actions, campaign milestones, and organizing opportunities. For long-form updates, follow Wayne's newsletter at blog.simpleheart.org.